Pamela Treat Abeyta
> Marketing & Brand Partner
Building brands and generating growth through strategic marketing.
I am a strategic marketing leader with experience helping professional services and technology organizations grow through integrated marketing and business development programs.My work includes go-to-market strategy, industry events, content and thought leadership, digital marketing, and client engagement initiatives that support pipeline growth and long-term client relationships.I provide solutions to support:
- Professional services marketing
- Technology marketing
- Go-to-market strategy
- Conferences, Meetings & Events
- Thought leadership
- Client engagement
- Demand generation
- HubSpot / marketing ops
- Working with leadership & sales
Explore the Grassroots Growth Map
A practical framework for building visibility, trust, and sustainable growth in service-based businesses.
Thought Leadership: The Total Experience | Multichannel
Challenge: increase awareness and generate leads from retail clients.Led a 6-month campaign, The Total Experience for Retail promoting Mazars enterprise retail solutions powered by Dynamics 365 Commerce. This multichannel effort included eBook, blogs, web, syndication, LinkedIn ads and the Retail Envision event.Result: Nurtured 313 leads, achieved a 21% CTR, supported new business wins.
Partner Marketing: Microsoft
Challenge: build visibility for a new Microsoft practice.Collaborating with leadership, I created a "video first" content strategy. Spearheading a year+ plan, using video to promote our expertise. Blogs, papers, ads, webcasts and video were used to build trust with our Dynamics audience. We also launched a Microsoft YouTube channel to promote solutions on web and social.Within 18 months, created 6 videos, 11 webcasts, 4 events, 19 blogs, 8 papers, 4 syndications campaigns, paid ads, paid social and PR. One campaign generated 575 leads. The webcast series led to 680 leads, supporting $1.5M pipeline growth.
Let's Talk Transformation
Challenge: increase visibility and build a story for Mazars digital transformation capabilities.Working with 5 executives, we launched the Next Level Digital Transformation campaign. This included extensive content-marketing using blogs, papers, video, case studies. I spearheaded the 2023 Transformation Summit, a roundtable event targeting manufacturing clients.A pivotal part of the 9-month campaign involved a market research study interviewing 500 U.S. mid-market companies, looking at the impact of digital transformation. The study was promoted through PR, digital ads, email and content syndication.The results supported 40+ pieces of content pieces, with 371 total leads from the content and two events, leading to $285K marketing influenced pipeline.
Virtual: ServiceNow Knowledge [6-week event]
Challenge: The pandemic cancelled in-person events. ServiceNow KNOWLEDGE, was no exception. They shifted to a 6-week virtual event.Spearheading KPMG's sponsor of the virtual event, I worked with key stakeholders and external vendors to map out, and project manage the entire event.It was a success, resulting in over 197K social impressions and 565 session views. I coordinated and developed 8 SME videos, 10 KPMG presentations, social media plan crafting 30+ posts, and paid ads. We built brand awareness, engaged new leads and nurtured prospects with email marketing.
Brand Design: Oklahoma National Guard [EG]
The Oklahoma National Guard wanted to increase visibility for new recruits. This called for a refreshed interior and exterior to 8 recruiting centers.Finding, scoping and building the proposal within 72 hours was a quick turn, but we won the bid. From here, we worked with the client on the goals, objectives and timing.Within six months of being awarded the project, we engaged with the OKC leadership, conducted site visits to eight centers, finalized the project scope, developed designs, and installed new designs, graphics, and signage across all eight recruiting centers. It was a win-win, building enhanced visibility to the centers.
SMB & Multifamily - Marketing Support
From 2006-2016 I created design and marketing strategies for multifamily, developing over 90 brand IDs and multi-design/build projects from Texas to Louisiana. I also worked with government and local businesses on brand, design, sales enablement and event support.
DevOps World event management
Conference booth design
Conference tools & graphics
2803 Riverside ID & signage
Plan to Grow! campaign
Jackson Branch
Melagrano concept design
Bluebonnet website
LaValencia brand launch
Solutions and Services
I believe marketing is most effective when it supports the full growth cycle of an organization — building visibility in the market, establishing trust through thought leadership, creating opportunities for relationships to develop, and supporting business development efforts that lead to new clients.
Practice Growth & Marketing Strategy
- Local office marketing strategy
- Practice development campaigns
- Industry marketing programs
- Go-to-market strategy
- Market positioningThought Leadership & Content
- Articles
- White papers
- Case studies
- LinkedIn strategy
- Website content
- Campaign messagingEvents & Industry Presence
- Conferences
- Client events
- Sponsorships
- Executive roundtables
- Webinars
- Speaking programsDemand Generation & Digital Marketing
- Email campaigns
- LinkedIn campaigns
- Google Ads
- Landing pages
- Lead nurturing
- HubSpot automationClient Development Support
- Proposals
- Pitch decks
- Cross-selling campaigns
- CRM strategy
- Client communications
I'm excited about the journey. Let's journey together.
I don’t believe in quick marketing fixes. I believe in building clear strategies that support long-term growth. I enjoy taking complex ideas and turning them into practical marketing and business development plans that teams can actually implement.
